Tyla, FKA twigs and Caroline Polachek shine in the new H&M S/S 2025 collection

Discover a carefully crafted foundation for the new season, combining ethereal bohemian nostalgia, glam rock extravagance and 90s indie nonchalance.

The H&M S/S 2025 collection is an ode to femininity: exploring moods, sensibilities and identity. The new campaign features a collective of inspiring female icons, including musicians Tyla, FKA twigs and Caroline Polachek. The collection and campaign continue to confirm H&M’s strong fashion vision and leadership in championing exceptional design and collaboration in music and fashion.

The collection will be presented in two parts, each complementary but offering its own unique perspective and approach. Together, they celebrate the diversity of contemporary femininity. The first part of the collection brings an ethereal and bohemian vibe. It offers a fresh take on spring style, from festival dressing to urban chic. At the same time, it pays homage to icons of fashion history, inspired by both the dramatic blouses of glam rock musicians and the fluidity and androgyny of the neo-romantic style.

“This season, we were inspired by different stages and key moments in women’s lives, along with the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. The desire for escape felt very current: that’s why we played with elements of ethereal bohemia, iconic rock style and unbridled festival freedom,” says Eliana Masgalos, Design Lead Womenswear at H&M.

The atmosphere of the collection is soft and dreamy, carrying a nostalgia that captivates the past and the present. Traditional silhouettes and vintage inspirations are given a modern, urban and sophisticated touch. They combine the 70s, 90s and today. The mood is carefree, yet sharply confident. Each piece carries an ethereal and sensual bohemianness.

The first pieces from the H&M S/S 2025 collection will be available in H&M stores and on hm.com from March 20, 2025. Preview the collection now: https://www2.hm.com/cs_cz/zeny/vybrat-podle-stylu/1011a-ss-2025.html