Motivate. Inspire. Change the world around you.

You are a hero.

YOU ARE A HERO is a unique challenge that combines physical activity with a deep personal and social message. It is focused on connecting generations, supporting each other's motivation and inspiration for an active lifestyle that brings not only physical but also mental health. Instead of closing ourselves off in our social bubbles, we have the opportunity to open up, learn from each other and together create a healthier and stronger community.

The YOU ARE A HERO challenge reminds us that each of us can be a hero to someone - and without realizing it. Maybe you are a role model for your children in how you take care of your health, or an inspiration to your friends in how you can stay positive even in difficult times. By helping, supporting and inspiring each other, we can change the world around us.

Fitness as a tool for inspiration and change. The YOU ARE A HERO challenge shows that fitness can be much more than just physical activity. It is a tool for improving health, maintaining positive mental well-being, and most importantly, for deeper personal and social growth. Exercise connects different generations, breaks down barriers, and helps us learn from and motivate each other. Each of us has the opportunity to become a hero, inspire others, and change the world around us.